Promote your business through a
wide variety of cable TV advertising options and/or a variety of
Internet ads. Whatever you choose, the experts at Prisma Digital
Cable can help you reach your desired audience and achieve your
sales goals.Prisma Digital Cable Tips for a Better Commercial
Television is the most powerful advertising media. The better we
understand its strengths and limitations, the more effectively we
can use it. Contact our experienced cable TV Advertising Executives
to work with you to follow these key steps:
- Focus on an advertising strategy
- Stay focused
- Know who you are talking to
- Evaluate your strategy
Focus on an Advertising Strategy
Whatever type of advertising you do, thinking about the following
questions will help you develop the advertising that best achieves
your goals and will save time in the long run developing the ad.
Objective: What exactly to you want your ad to accomplish for
you?
Primary Benefit: What is the single best competitive
advantage of your business?
Secondary Benefit: What other main benefits attract people to
your business?
Target Audience: Who exactly, do you most want to respond to
your ad?
Call to Action: What do you want viewers to do after seeing
your ad?
Tone: What kind of personality would you like your company to
project?
Stay Focused!
Effective commercials are concise and to the point. Your TV
commercial (or "spot") is exactly 30 seconds long. To make the most
of those 30 seconds, a tight focus on a single key message is
essential.
Often, clients feel that the more information they put into their
spot, the better. Research has shown that in fact the opposite is
true: if a commercial contains several mixed messages, the viewer
will not retain any single message effectively.
Furthermore, each second spent on phone numbers, web-site
addresses, business hours, driving instructions, etc., reduces the
time to communicate your key message. This is why it is so important
to limit the amount of information in your ad. If your key message
is effectively and compellingly conveyed, the viewer will go out of
their way to find out the rest.
Know Who You're Talking To
The better you can describe the target audience for your ad, the
more effectively we can tailor your commercial and your schedule.
Spend some time thinking about exactly who you want to reach. What
would best get their attention?
Advertising on Prisma Digital Cable TV makes it possible to
define and focus on your target audience.
